What’s at Stake
Ravelheart is a street style-inspired apparel brand. For decades, the highly successful clothing distributor had cultivated with national retailers a solid reputation for quality and creativity, the result of longtime partnerships with master craftspeople from around the world. When our client came to us with plans to evolve their B2B business into one that sells directly to consumers, we tapped into their company culture. Management respects the contributions of their designers, artisans, and fabricators. We demonstrated to Ravelheart how their workplace values are attractive to a customer base focused on originality.
Just the Project Facts
Brand Identity centers around the collection’s relaxed, yet statement-making style, a direct outgrowth of a manufacturing strategy focused on high-end fabrics and cutting-edge techniques. We evolved Ravelheart messaging to align with the new B2C business model. We focused on the company’s longstanding commitment to product quality and detail.
Ecommerce Website design and development complements a comprehensive transaction growth strategy. Orders increased by 234% in less than half a year—the result of an 110% increase in website user traffic during the same period.
272% increase in sales
in less than six months, with only a 68% increase in media buy.
The website communicates a confident brand—a clear appeal to targeted customer demographics through high-impact messaging and design.
The numbers speak for themselves.
655%
increase
155%
increase
412%
increase
We deepened analytic insights by measuring and tracking Key Performance Indicators (KPIs). The increase in new data significantly increases the accuracy of machine learning (AI) tools. Paid ad campaigns are now highly effective through optimized configurations on digital ad platforms.
