What’s at Stake
McChrystal Group is a management consultancy focused on leadership development. Our client specializes in identifying systemic barriers to optimal employee performance. We adopted the same mindset to fully leverage the company’s online marketing strategies. We engaged those individuals ideally positioned to make lasting change for the company.
The McChrystal Group advises complex organizations like Intuit, General Mills, and the City of Boston. They’ve built a brand on identifying individuals focused on performance—those fully engaged in the process.
Just the Project Facts
- Optimized internal workflow
- Expanded suite of digital marketing tools
- Enterprise-level, on-demand autonomy (developer-free support)
- Redesigned site architecture to support projected growth
- Measurable results from paid advertising
- High standards for digital security
The McChrystal Group advises complex organizations like Intuit, General Mills, and the City of Boston. They’ve built a brand on identifying individuals focused on performance—those fully engaged in the process.
Brand Enhancement efforts built on the McChrystal brand narrative of “Team of Teams.” To bring our client to the next stage of business evolution and growth, we embraced the company’s successful framework for turning teams into “powerful engines of meaningful change.”
Project Approach
We tapped into a shared value system based on empathy and accountability.
The year-long effort, impacting every area and level of the company, included implementing and vetting a new enterprise level .NET CMS.
New Website design and development represents an enterprise-level, multifaceted solution supporting improved workflow, communication practices, and team dynamics.
To increase organic search engine development and growth, we limited dependence on an open-source content management system. For McChrystal’s new website, we introduced solutions for decreasing labor costs while increasing functionality for an expanding team of authors and managers.
